Snap is releasing a new version of its AR development tool, called the Lens Studio 5.0 Beta, to developers starting today. The new AR development tool is designed to support more advanced AR ...

Virtual reality (VR) and augmented reality (AR) technologies drive company innovation and expansion. From creating immersive experiences to engaging product demonstrations, both offer a range of ...

Apple's launch of the Vision Pro mixed-reality headset followed by Meta's introduction of its AR smart glasses prototype Orion has reignited interest in the field. As a result, the industry is gauging ...

Shader aims to challenge industry heavyweights like Snap’s AR development platform Lens Studio and TikTok’s Effect House, with its no-code AR creation tool that generates custom effects, 2D masks and ...

Apple's wearables roadmap already has a pair of AR glasses in place for the future, but now, a new report claims that the company has made it the top priority over other devices of the same kind. The ...

The popularity of VR (virtual reality) headsets worn on the head is waning, while AR (augmented reality) glasses that overlay information in layered formats onto daily life are rising. This shift is ...

DUBLIN--(BUSINESS WIRE)--The "AR Gaming - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering. The global market for AR Gaming was valued at US$28.3 Billion in ...