EDO, the TV outcomes company, announced the release of Ad EnGage Optimize, the latest addition to its Ad EnGage platform, ...

Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand.

When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid ...

PHILADELPHIA and REDWOOD CITY, Calif.—Xumo, the streaming platform joint venture of Comcast and Charter Communications, has reached an agreement to make its premium ad inventory programmatically ...

Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features.

Nearly 30 years ago while I was covering the rapid rise of audience reach optimizers on the demand-side at big ad agencies, I stumbled on a story about how a big sell-side player -- the ABC Television ...

Just months after snarled supply chains led to widespread inventory shortages, the proverbial pendulum has decidedly shifted to the other side. Now, companies have a different problem. They have ...