You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Brands waste billions of dollars on assumptions to target campaigns. Most are based on correlation signals, but if someone misunderstands how one event can lead to another, the entire decision-making ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Facebook will overhaul its ad-targeting systems to prevent discrimination in housing, credit and employment ads as part of a legal settlement. For the social network, that's one major legal problem ...

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...