Project OAR -- an addressable TV ad consortium of media companies and TV set maker Vizio -- is now working with TV research company iSpot.tv on measurement specifications. Project OAR (‘Open ...
A third of advertisers now consider addressable TV advertising a “must buy” -- up from 22% a year ago, according to DirecTV. In its annual report on addressable advertising, it says improved return on ...
NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a trade organization dedicated to furthering the growth of addressable TV, announced new research that highlights the value of addressable TV ...
Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...
RTL AdAlliance, the international sales house of RTL Group, is broadening its Addressable TV offering with the addition of Eurosport 1. The sports channel owned by Warner Bros Discovery is now being ...
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