Adobe outlined a series of new artificial intelligence and machine learning technologies and features from its labs that it plans to roll into the company's analytics tools. But the more interesting ...

A/B testing has been a meaningful tactic since the earliest days of web analytics. Just recently, Adobe announced a significant revision to its A/B testing platform Target, one that reflects how ...

Adobe's new data science tool, Segment Comparison for Analysis Workspace, leverages machine learning to help marketers uncover the key characteristics of the audience segments driving KPIs. Earlier ...

Adobe on Tuesday announced its Lightroom apps are gaining better auto enhancement settings thanks to a neural network powered by Adobe Sensei, its AI and machine learning platform. AI has become one ...