Facebook’s global advertising revenue is forecast to surpass $100 billion in 2024, according to WARC Media’s latest “Platform Insights” report. If achieved, that would make the Meta-owned platform the ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Now with some help from AI, scammers are still a big problem on Facebook's ad platform. Credit: Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images The new iPhone, the Nintendo Switch 2, ...

Tesla chief executive Elon Musk has long been vehemently opposed to the idea of traditional advertising. His anti-advertising stance has saved the company billions of dollars and for much of the last ...

The European Data Protection Board has extended the temporary ban on targeted advertising on Facebook and Instagram, imposed by the Norwegian Data Protection Authority (DPA) in July. As the Norwegian ...

Sometimes ads on social media are shockingly relevant. Other times, they’re not even close. The ad might show an item you recently searched for, like an indoor plant trellis. Alternatively, you might ...

A lawsuit from the Consumer Federation of America accuses Meta of misleading consumers about its efforts to combat scams advertisements on its platforms. On Tuesday, the nonprofit Consumer Federation ...

Have you ever tried to find inspiration for ads by scrolling your own Facebook feed? Then you know that most companies’ ads aren’t very compelling. Also, scrolling Facebook in this day and age is ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Meta is facing a new lawsuit over its advertising practices. The nonprofit group Consumer Federation of America (CFA) has filed a proposed class-action suit against Meta for "failing to protect users" ...