Mastering the intricacies of online retail has led many companies to pursue expert support for strengthening their digital ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. In only a quarter of a century, marketing has changed almost beyond ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 31 min ago By Brian Bonilla - 4 hours 31 min ago By Garett Sloane - 7 hours 1 min ago 7 hours 1 min ago By Asa Hiken - 7 hours ...

Brand-agency partnerships look very different today than they did even a few years ago, and by 2026 that gap will only widen. Internal marketing teams are more sophisticated, digital channels are more ...

Not too long ago, the role of creative agencies was narrowly defined. A brief arrived, an idea was formed, and a campaign was delivered. Success was mostly judged by scale: how widely and loudly the ...

Don’t settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path. Don’t spend too ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Outsourcing has been part of the marketing industry for decades, but not always for the right reasons. For many agencies, outsourcing initially began as a cost-saving experiment, often yielding mixed ...