Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S. advertising sales officer. Big media has ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Lavidge, a Phoenix-based ...
E-commerce entrepreneur Jacob Clyburn has gained experience examining different advertising strategies. While he was building expert teams and scaling brands toward seven-figure targets, he began to ...
Anyone watching ‘Mad Men’ can’t evade seeing the classic advertising agency structure—creative, production, client services, and finance, each with its own division head. Though this series was set in ...