YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

The Parkinson’s Foundation’s first experiment in digital advertising paid off handsomely. A $10,000 test-case purchase of Google ads tied to search keywords netted $90,000 for its 2015 year-end ...

PureCars has released a case study it conducted to show the impact of first-party data and real-time audience targeting. The company used Robyn, an open-source marketing-mix modeling tool from Meta to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

Display and email advertising improves advertising recall by 13%, a study has discovered, in contract to display advertising alone. The study, undertaken by email services provider eCircle in ...

Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Attention, experiential marketers: Event Marketer‘s full coverage of the Ex Awards is here. Check out these 100 case studies of the year’s best experiential marketing campaigns—from Reddit’s ...

Cinematographer Dale Campbell explains how Blackmagic's PYXIS 12K camera helped create a sharp and cinematic finish for TWG ...

February 20, 2026 - PRESSADVANTAGE - Pavago LLC, a global recruitment firm specializing in offshore talent acquisition, ...