A careful curation of colors in the workplace environment is proven to improve mood and productivity. And color psychology is just as powerful a tool for marketers. The Institute for Color Research ...

Emotional appeals are a common fundraising advertising strategy, and colors can tap into potential donors' feelings of generosity and compassion. Marketing researchers have studied human reactions to ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Not only do colors make things look great, they have a psychological effect on people. For instance, red is a color that makes people feel excited, while pink, which is in the red group, has a calming ...

Violets, who’ll buy my violets? Take these cupid eyes of blue. Let them lead you for diversion On a little spring excursion From the old love to the new. On the peculiar workings of the advertising ...

Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, ...