Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that requires a hard reset on media plans, analytics, creative and billing. But ...

There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things like reach & frequency, ...

Amazon will shutter its ad-serving business in the fourth quarter of 2024, the company announced Tuesday. The delay is intended to give brands and agencies extra time to transition business to another ...

Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of programmatic – some are questioning ...

The Tag Barnakle malvertising group is hacking into Revive ad servers to inject and deliver malicious advertisements on unwary visitors. Most online publishers use hosted ad server platforms such as ...

In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management.

Third-party ad serving refers to a common online scenario in which a website operator or publisher presents content for users and the site also includes advertising delivered by another provider. This ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...

Facebook announced Friday it is winding down the ad server that sits within the Atlas ad tech platform it acquired from Microsoft in 2013. The news comes two months after Business Insider revealed ...

A mysterious hacker group has been taking over ad servers for the past nine months in order to insert malicious ads into their ad inventory, ads that redirect users to malware download sites. This ...