App Store optimization (ASO) and Apple Search Ads (ASA) are potent tools for promoting apps that can significantly boost conversion rates. Every prospective user encounters an app’s page in the App ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

EU developers can now add alternative app marketplaces to App Store Connect, Apple said today. Apple is also accepting submissions for the Notarization process, which is required for all apps that ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

App Store Connect, the web app that developers use to submit their apps to Apple’s App Store and manage them, was updated yesterday with new tools developers can use to promote their apps. Developers ...

Apple promotes many apps through the App Store, which has its own editorial board to choose the best apps and highlight them for users. However, there wasn’t much transparency about how Apple chooses ...