However, Apple's far lower AI-related spending is actually what may make it an attractive option in this market. The AI sector's momentum flagged in August 2025, and it's still facing headwinds. Nvidia ( NVDA +0.64%), the most popular AI stock, has gained a mere 5.5% since then, while Apple is up almost 30%.

Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today.

Apple Inc.’s forthcoming foldable iPhone will include updates to the iOS operating system that enable iPad-like layouts and side-by-side apps for the first time, enhancing the device’s appeal for multitasking.

A new report says the rumored Apple smart home display could arrive later than expected due to ongoing AI delays.

David Pogue, author of "Apple: The First 50 Years," talks with Apple's co-founder Steve Wozniak, CEO Tim Cook, and others about the vision of Steve Jobs, and how the company's products and services have reshaped life,

"Welcome to the world, MacBook Neo, weighing 2.7 pounds, 13 inches, arriving March 11th, 2026," the company wrote in the caption of a video of a MacBook Neo, as confetti pops and balloons rise to the ceiling.

Business leaders are wondering whether the low-cost laptop signals economic trouble on the horizon.

Apple has built an excellent midrange phone that captures the essence of the iPhone experience, without many of the compromises you’d expect, and with some welcome upgrades over last year's model.

Apple unveiled seven new products, including the iPhone 17e, M5 MacBooks, and the $599 MacBook Neo — its cheapest laptop ever.

The $599 MacBook Neo is the company’s first true budget product. Why now?

A new batch of emojis are coming to Apple products this spring with the new iOS 26.4 update, including one familiar — and controversial — face emoji. Eight new emojis were approved by the Unicode Consortium, a nonprofit that decides which emojis come to your phone, in the summer of 2025, and now they’ll be added to devices and platforms.