The supermarket giant, which is rivalled by Tesco, Morrisons and Sainsbury's, has launched its first automated free sample vending machine at its Pilsworth store in Bury. Asda called it a “first to ...

A major supermarket has trialled a vending machine that gives away FREE products. Asda, which is rivalled by the likes of Tesco, Morrisons, Sainsbury's and more, has launched its first ever automated ...

Asda is revamping its sampling activity with a new look and new features for manufacturers. After nearly a year of work with its field marketing agency the results are being rolled out across the ...

Asda Access gives brands the opportunity to leverage Asda’s unique depth of customer data to fuel superior customer insights, campaign planning, activation and measurement. Harnessing technology to ...

Over the next five months more than 300,000 samples will be delivered across the stores in a campaign created by brand experience agency, BEcause. Shoppers will be able to test the new products at a ...