Amazon has today unveiled a new iPhone application called Flow, which uses augmented reality to enable you to quickly check items in-store against prices on Amazon’s website. Simply pick up the ...

The shopping apps keep coming as Black Friday approaches. From price predictors in the new Decide.com app to multiple 2D code readers in the Lucky magazine Shopper app, everyone has a bit of a gimmick ...

On the face of it Amazon Flow sounds like an interesting and relatively innocuous new augmented reality feature for Amazon’s mobile shopping app. The feature allows a user to scan an item on a shelf ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Plastic buckets and shovels in a big box of sand is so old school. Today’s sandbox is getting a high tech, augmented-reality makeover that is teaching kids big and small topographic map-reading skills ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...