Australian fashion and lifestyle brand Sportscraft has partnered with Australian Wool Innovation’s (AWI) marketing arm, The Woolmark Company, to create and launch a 70-piece collection of traceable ...

When Australia's wool industry collapsed in 1991, woolgrowers suddenly found themselves collectively burdened with 180 million near-worthless sheep and almost 5 million bales of unwanted wool.

We take the upstanding reputation Australian wool enjoys on a global stage for granted these days. Meet one of the people responsible. But Queensland wool advocate Kerrie Richards saw the fallout from ...

Vietnam garment manufacturers have used FibreTrace technology on Australian wool fibres in a bid to set a new standard for traceability, sustainability, and ethical sourcing. Credit: FibreTrace. The ...

Australian wool prices are forecast to rise as workers head back to the office again, dressed in their new suits. A new report by agricultural bank Rabobank says a recovery in office wear demand will ...

A South Australian Merino breeder has sold a ram for what he said was the highest price Australia had seen in more than 30 years. A South Australian poll merino ram has sold for $115,000 at a private ...

An Australian sheep that entered the Guinness World Records after being found with an enormously overgrown fleece has died, it was announced. Chris the merino sheep made global headlines after being ...

As a cold chill begins to creep in and the summer sun starts to set, you have no choice but to herald the change in season. This time traditionally calls for you to swap your swimsuits for scarves, as ...

Supply chain traceability specialist Oritain has partnered with Australian clothing retailer Country Road to verify the fibre in its new Traceable Merino Knit range has been sourced from Australian ...

Under the National Livestock Mission, the central government approved funds to three states -- Uttarakhand, Himachal Pradesh and Jammu & Kashmir -- for transporting Merino breed of sheep from ...