Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Bracelets have become a viral sensation at this World Cup Matt Slater/The Athletic At a World Cup where a bus ride to the stadium can cost $95, a parking space is $250 and if you have to ask for the ...

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits were ...