Naturalistas (and their locks) are being fed in 2021. Pattern Beauty just introduced a Lightweight Conditioner, and curly and coily heads are getting a new option like never before. Over the last few ...

Beginning today, PATTERN Beauty debuts at Macy’s, the brand’s first-ever department store partner, with an assortment of products for curly, coily, and tight-textured hair NEW YORK--(BUSINESS ...

When Tracee Ellis Ross graced us curly and coily-headed folk with her Pattern Beauty line, it did what needed to be done. Now, with Pattern Beauty mini tools hitting the shelves, we can get glam ...

PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

When Pattern Beauty first launched, I happened to be in Chicago. So, I hauled my carcass to the nearest Ulta, swept the shelves clean and packed my luggage full to the brim with the range. I was ...

This is Pattern Beauty's first heat tool. Tracee Ellis Ross has a new beauty launch that's already heating up social media. The Pattern Beauty founder and CEO announced Monday the release of her hair ...

It doesn’t take long for news of a brand-new beauty drop or a restock of our favorite products to spread like wildfire on social media. Tracee Ellis Ross proved this case in point when she announced ...

Last year, actress and entrepreneur Tracee Ellis Ross launched PATTERN Beauty, a conglomerate specializing in products for natural hair. Known for her very own queen-like fro, Ross made it accessible ...

Photo by Maridelis Morales Rosado for W Magazine. For the uninitiated, Pattern Beauty is the name of the curly hair care line founded by Tracee Ellis Ross, but the brand is so much more than your ...