Following his appearance at The Drum’s Programmatic Punch in November, where he discussed the challenges publishers face in an automated media buying world, vice president of Simplaex, Benjamin Hansz ...
Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned one bid request into a dozen, as more SSPs ...
With Juniper Research estimating advertisers will lose $42 billion of ad spend globally in 2019 to fraudulent activities -- up 21% from the prior year -- marketers need a way to fight back. By 2023, ...
NEW YORK--(BUSINESS WIRE)--Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year. In addition, this ...
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