The St. Louis Blues and Anheuser-Busch today announced a multi-year extension of the sponsorship between the two iconic St. Louis brands. Under the terms of the five-year renewal, Bud Light will ...
Heineken’s chief executive says the company has learned lessons from the social media controversy around a campaign for rival beer Bud Light — but still believes businesses should stand up for their ...
Heineken CEO Dolf van den Brink discussed Monday what he thinks brands should do in terms of marketing after Bud Light received backlash for its partnership with transgender influence Dylan Mulvaney.
Heineken CEO Dolf van den Brink discussed Monday what he thinks brands should do in terms of marketing after Bud Light received backlash for its partnership with transgender influencer Dylan Mulvaney.
Trans woman Dylan Mulvaney urged companies that are serious about progressive activism to be true allies to diverse talent and not abandon them "when the going gets tough." In one of her first major ...
On May 10, 2024, the Patriots Lovers Facebook page posted a link to an article claiming Bud Light had appointed former NFL quarterback Colin Kaepernick as its new brand ambassador. The post received ...
Former New York Yankees pitcher David Wells has been vocal about a variety of topics. Last month, he returned to the Bronx for the 75th edition of the team's annual Old-Timers' Day. During his visit ...
Heineken CEO Dolf van den Brink told CNBC that "polarization in society" was impacting businesses and brands after its rival AB InBev faced a boycott of its Bud Light brand. "You have to be thoughtful ...
Heineken’s chief executive says the company has learned lessons from the social media controversy around a campaign for rival beer Bud Light — but still believes businesses should stand up for their ...
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