Lego is introducing its own 'smart bricks' - here's what we know

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...
Fandads on MSN

Building community with Bricks & Minifigs

Growing up, I remember one of the first LEGO sets I had was a castle set that had a white horse. I remember playing with this ...
Retail Dive

Mattel takes aim at Lego with brick-based building brand

Mattel on Tuesday announced that it plans to launch Mattel Brick Shop, a Lego-like competitor that will slot into the toy building sets category, according to a company press release. Mattel is ...
Jacksonville Journal-Courier on MSN

Building on excellence: LEGO's long history of quality translates into years of creativity and education

Few toys capture the imagination like LEGO bricks. There’s even a day on the calendar to celebrate them.
Sify

Lego’s Smart Bricks are here: Are we ready to change how we play?

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
Amarillo Globe-News on MSN

Brick Convention returns to Amarillo with LEGO artists and vendors

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find at the Jan. 10-11 event.