YouTube announced a new ad format today that’s all about brevity. In a blog post, Product Manager Zach Lupei said YouTube has been exploring formats that are better-suited for smartphone video ...

Bumper ads are easy to dismiss. After all, what can you possibly accomplish in just six seconds? As a result, some advertisers dismiss them out of hand. But they’re missing the point. Because bumper ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 59 min ago By Asa Hiken - 4 hours 38 min ago By Lindsay Rittenhouse - 8 hours 8 min ago By Ewan Larkin - 8 hours 8 min ago By ...

Google AdWords released a new six-second video ad format called Bumper. The format is designed for mobile users and is an unskippable pre-roll video ad for users. In a blog post, Google described the ...

When you’re excited to watch the latest videos from your favorite YouTube channels, the last thing you want to see before them is ads you can’t skip. Normally, they don’t appear on every video you ...