With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

Why trust is becoming the real performance channel in 2026 Tension: Brands invest heavily in performance marketing ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

Advertising on streaming channels currently accounts for 24% of total media spend, tied with social as the most effective channel for delivering results.

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Your retailers, distributors and intermediaries provide an important sales and marketing channel for your products. They enable you to deal with customers in ...

In classic marketing theory, distribution is one of the "Four P's" of the marketing mix, which refers to the core elements of Product, Price, Place and Promotion. Where you sell is sometimes just as ...

Anyone old enough to have opened a mailbox is probably familiar with offers like these coming in all the time. Direct mail and prescreened credit offers have been the tried-and-true financial services ...

“With The Channel Company’s U.S. best-in-class channel database and bChannels’ unmatched global channel database, we are now the undisputed global channel leader for to and through partner marketing ...

Understanding Your Audience for Better Marketing Dallas, United States - January 19, 2026 / SMBMarketingHub.com / In ...