Fran Quilty, Conjura's co-founder and CEO, is an entrepreneur who has been part of the creation of businesses serving the eCommerce sector. For retailers, the digital age has ushered in many new ways ...

Artificial Intelligence (AI) has revolutionized how businesses can analyze and understand customer data. AI-powered algorithms can process vast amounts of information, identify complex patterns, and ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

For years, organizations viewed customers as a homogenous mass of people that wanted the same products and services, so they sent everyone the same marketing and sales pitches. It was the only way ...

Customer segmentation is the practice of dividing a customer base into groups of individuals that have similar characteristics relevant to marketing, such as age, gender, interests and spending habits ...

Most brand segmentations get quietly abandoned by the marketing teams they were built for. Not because the maths is wrong — it usually isn’t. They get abandoned because they were built to describe ...