Optic White(R), a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the NEW Colgate(R) Optic White(R) Pro Series Toothpaste. As an evolution of the original ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Colgate has unveiled a line of organic, ...

Colgate-Palmolive announced its Colgate Zero line on Monday. The products include toothpaste, including two for children as well as mouthwash and toothbrushes. The company says Colgate Zero Toothpaste ...

Have you ever seen a photo of yourself, checked your smile, and thought, "I could use some teeth whitening"? Well, a lot of us have been there. The good news is that you can give your smile a little ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Like it or not, your smile can make a big first impression (heck, there’s research ...