Having multiple teams across geographically distributed, hybrid, digital work environments demands marketing teams work in more agile and collaborative ways. Being productive and effective in the new ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Tennyson Wilson Years ago ...

Don't let inefficiencies slow down your marketing. Get a proven framework to align your marketing, sales, product, and customer success teams! When you unify workflows, you reduce bottlenecks, making ...

To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Compared with the early ...

Marketing has always been a collective effort that relies on multiple departments, teams and partners offering relevant insights, executing strategies and creating effective campaigns. Digital ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Global information and insights company TransUnion has expanded its partnership with health data firm Datavant. “This partnership really helps unlock the potential of modern marketing and marketing ...

It's all too common for sales and marketing teams to work in isolation, creating a breeding ground for misalignment, inefficiencies, and squandered opportunities. Having worked as a Head of Marketing, ...

Nav Thethi is an experienced professional in digital marketing and customer experience, currently serving as the senior manager of web and digital experience at Hitachi Vantara. Over the past two ...

Seventy-seven percent of companies faced a data breach last year, a figure that could be lowered with better collaboration between marketing and security, according to the CMO Council. One-third of ...