In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.

A succession of macroeconomic events – especially the recent spike in inflation – have begun shifting consumers’ financial mindsets in a way that may not have been seen since the Great Depression. It ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

The job of a marketer is to build relationships with consumers. In the past, marketers accomplished this with wide-ranging communication — essentially, “spray and pray” methods. Today, however, ...

Cargill’s latest snacking study reveals how two rising consumer segments – health seekers and purposeful snackers – are reshaping product innovation amid tightening regulations. Cargill’s first ...

Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. As we approach the second half of the year, most companies in ...

A consumer strolls into a convenience store to buy a snack and soon confronts a smorgasbord of choice. What factors will guide that customer's decision? Conventional marketing wisdom, which thinks in ...

Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customers have moved beyond the now-ubiquitous, transactional benefits of sharp retail ...

NEW YORK--(BUSINESS WIRE)--Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments ...

The "GCC Online Pet Care Services Market Size, Platforms, Consumer Segments & Forecast 2025-2030" has been added to ResearchAndMarkets.com's offering. The GCC Online Pet Care Services Market, valued ...