Brand writers need their copy to connect with their audience. To do this, their message has to be clear, concise and most importantly, entertaining. The audience for a brand's message is bombarded ...
Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...
Writing and editing copy is a key responsibility for PR and communications professionals, and even the best writers should be continually honing their skills. To create clear and concise copy that ...
Dr. Seuss Day is coming up on March 2. Could you create effective marketing copy by imposing limits on how you write—as Dr. Seuss did? Should you? For his best-selling children's book Green Eggs and ...