In today's auto car market, where the most popular car colors tend to be grayscale, it can be a big deal when an automaker debuts a color that isn't just another shade of white, silver, gray, or black ...

Wave Maker, a bold blue, is the exclusive color for the 2026 Toyota TRD Pro lineup including 4Runner, Tacoma, Tundra, and Sequoia. Wave Maker is the 11th unique color introduced as part of the TRD Pro ...

Forbes contributors publish independent expert analyses and insights. Kristin Shaw is an automotive journalist based in Texas. Over the years, a few of my favorites tend to be in the blue-hue family, ...

When it comes to topics I actually want to cover, new paint colors are pretty darn close to the bottom of the list. Most of the time, it's just a new variation on the same grayscale theme that's ...