The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

A breakdown of creative ad designs for Valuable Design Dept. Model transformations, perspective shifting, vintage ad styles, carousel videos and collection collages are discussed.

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields immense cultural influence and attracts some of the brightest creative ...

AI-powered ad creative platform INCYMO.AI has launched with the aim of supporting user acquisition campaigns at scale. The company said its AI system uses market data, in-game footage, ...