Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

Creating outstanding packaging designs is no easy task – it takes creativity and innovation to think outside the box (quite literally). Not only does the packaging have to reflect the product, but the ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

Why not make someone smile while they're drudgingly pushing their cart inside a crowded supermarket? Brands, in order to forge a greater connection with the everyday consumer, have been increasingly ...

Packaging design sits within a regulatory framework that controls material choice, required information, and environmental ...

EDEN PRAIRIE, Minn. & REHOVOT, Israel--(BUSINESS WIRE)--Stratasys Ltd. (NASDAQ: SSYS) today announced its collaboration with Baralan, a leading provider of primary packaging for the cosmetics industry ...

During our marketing excellence focus month, Chris Bekermeier shares his six reasons as to why creative pharma packaging will not help the pharmaceutical industry to achieve market excellence.