Spring training is the time for baseball teams to shake off the winter rust, get back to the grind and earn their paychecks. It's also the time for team bonding before a long season ahead, and that ...

Spoofs are meant to drive in the fun element, and they do attract eyeballs. But do they have a long lasting effect in the mind of viewers? Creative bigwigs in advertising think otherwise. On several ...

Who doesn't need a dash of humour in life? A burgeoning breed of netizens seems to have taken the saying "laughter is the best medicine" seriously — and thankfully so. The ever-expanding reach of ...

Adidas wants more women to embrace the waters, regardless of their shape, ability or religion, and benefit from the mental and physical benefits that come with it. The sports brand began encouraging ...

Spoofing stratagems are stealthy, yet potentially impactful. The term “dwell time” refers to a period from the start of a cyberattack to the point when it’s detected. Retrospectively, this has been an ...

Mumbai: In 1994, with less than 2% market share, car battery brand Standard Furukawa decided to take on the then Goliath in the segment, Exide Industries Ltd, through aggressive guerrilla advertising.