For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...

Taylor worked with AP from 2018 to 2025, most recently as Google Editor. Google Wallet is more than Google's tap-to-pay app. Over the years, Wallet has expanded into a sort of all-in-one digital ...

Nearly half (48%) of UK respondents to Marqeta’s survey confirmed that none of their credit cards currently accrue rewards, loyalty points or other benefits. 30% of UK consumers said they own a credit ...

The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today’s customers expect.