McDonald’s is undoubtedly an iconic fast-food chain with more than 38,000 locations worldwide, but when it comes to customer loyalty, it may be lacking, according to a new consumer survey. Market ...

AI holds the key to keep brands fresh and engaging for Gen Z, reveals SAP Emarsys’ fourth annual Customer Loyalty Index Indianapolis, Sept. 24, 2024 – Almost half of United States Gen Zers (43%) and ...

A new study ranks Apple with the third top customer loyalty in tech, despite having the highest number of support and complaint-related searches than any other tech company at 1.2 million average ...

Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...

At the National Retail Federation (NRF) 2026, Sara Richter, chief marketing officer at SAP Emarsys, will unveil new insights from the SAP Emarsys Customer Loyalty Index (CLI) and Buyer Loyalty Index ...

Google and other US tech giants have been under intense scrutiny in Europe over their business practices - Copyright AFP Philip FONG Google and other US tech giants ...