A significant number of organizations have developed and expanded customer loyalty programs in order to reward customers with products, services or special prices in exchange for their business. The ...

Forbes contributors publish independent expert analyses and insights. Rodger Dean Duncan covers leadership issues important to the workplace “Do what you do so well that people will want to see it ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...

The term customer satisfaction is essentially a measurement of a customer’s attitude or feelings towards a brand, product or service. As a rule, it’s measured by a customer satisfaction survey on a ...

I recently had an outstanding experience at a diner—the food, atmosphere, presentation and service were terrific. I was extremely satisfied with the experience, yet I won’t return. Why? Because I ...

For much of the past decade, restaurant technology vendors have promised operators a “single view of the guest.” In practice, ...

Since 2012, Bridg has helped grocers, convenience stores and QSRs link in-store purchases to privacy compliant customer ...

This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience. Many brands use key performance indicators (KPIs) to ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...