Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

The foundation of a dynamic restaurant referral system lies in the quality of your food and service. Once you've determined that your menu consists of the highest quality ingredients prepared with the ...

Opinions expressed by Entrepreneur contributors are their own. I’ve been an entrepreneur since 1999. I worked in three startups earlier in my career. I cherish the extensive network of diverse ...

Many businesses get new customers through referrals by leveraging existing relationships with satisfied clients. Organic marketing, in this way, has a lot of impact on getting new customers, since ...

It used to be that every once in a while, I’d get an email from one of the vendors I use–a credit card, a SaaS app, a subscription service–letting me know that, for a limited time, I could score some ...

That said, referral programs are not all created equally. For every viral referral success story, there are many more companies that launch their customer-generation efforts to crickets -- meaning an ...