Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Gaining customer trust has long been cherished among executive teams as a way to build brand value. Traditional metrics have been central for managing customer trust. But digital media and associated ...

Customer service concierge answering phone standing behind reception desk looking at computer screen with modern decor and houseplants behind her. Recruiting new customers costs seven to nine times as ...