For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Corporate strategy historically comes from the top: business leaders nodding along to boardroom presentations and setting direction based on high-level forecasts, industry trends and a touch of gut ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

Regulatory compliance importance. Complying with regulations like GDPR and CCPA strengthens brand reputation by demonstrating responsible data handling. Transparency drives trust. Promoting ...

The Definitive Report on Database Strategies & Contact Acquisition Is Here  In an era of disappearing cookies and strict ...

Customer-centric service. Exceptional customer service puts the consumer first. Successful brands listen to their customers and deliver on their needs. The cost of poor support. A lack of care in ...

At a recent industry event, I quipped that this is “the best of times and the worst of times” for retailers. Implicit in my comment — which was a paraphrase of the opening lines of A Tale of Two ...

Industries undergo rapid digital transformation, the sheer volume of accessible information has made data-driven strategies ...

AI’s role in retail — historically focused on efficiency enhancements — has real potential to bridge the gap between ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

New Look UK fashion retailer achieves over £1 million in marketing savings and 50% improved ROI through customer data unification using Azure, Databricks, and Amperity technology to eliminate ...