Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

A strong value proposition is the foundation of sustainable growth. CEOs must ensure the organization delivers clear, differentiated value to customers. Key Strategies: 1. Clarify Customer Pain Points ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

In a tight and competitive global market, one of the keys to winning customer loyalty is designing long-lasting and functional products that will add more value to a client's daily lifestyle. Your ...