How to prepare a great CX foundation by getting all your data in order and adding privacy-centric, cookieless third-party data sources. Customer data, in particular first-party data collected and ...

There’s a reason many of the most widely viewed sitcoms rely on miscommunications and misunderstandings. These concepts hit close to home — they’re funny, but most of all, they’re universal ...

Data modelers are responsible for creating and maintaining the conceptual, logical, and physical data models for an organization. These data models are used to define the data requirements that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. How businesses manage data directly contributes to their success or failure. Data is growing ...

On Monday, the Conference Board hosted a webcast on the Global Reporting Initiative (GRI) and the Future of Integrated Reporting. The panel included Mike Wallace, the director of the sustainability ...

It is easy to be myopic when you’re the head of product or technology at one of today’s fast-paced ad tech organizations, working to develop products that meet the needs of very specific stakeholders.

Stakeholders in the digital marketing, and integrated marketing communications have urged marketers to adopt a data-drive approach in marketing and sales activities for consumer satisfaction and ...