The new Demand.com website is live now. The rebrand coincides with a redesigned digital experience at Demand.com, showcasing full-funnel capabilities across demand generation, performance marketing, ...

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and ...

The B2B marketing landscape is constantly evolving, and staying ahead of the curve is no longer just an advantage— it’s a necessity. This year, Demand Gen Report has released a collection of in-depth ...

Google Ads' new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few ...

On average, B2B buyers consume 13 pieces of content before making a purchase decision (FocusVision). Our suite of paid media products (including opinion pieces, advertorials & press releases) will ...

Google Ads is rolling out new location targeting options for Demand Gen campaigns, matching the controls already available in Search. What’s new. You can choose between Presence or interest and ...

Findings from 300 global B2B marketers highlight the shift from adoption to activation as pipeline pressure intensifies. This research shows that organizations willing to move from adoption to ...