Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search ...

Most law firms are building their 2026 budgets backward—treating digital visibility as just another line item instead of the foundation that determines whether every other marketing dollar succeeds or ...

With 30% of budgets headed to digital ads, marketers must prove ROI while balancing martech, labor and agency spend. Marketers have always been bombarded by messages to experiment with new analytics ...

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and ...

DENVER--(BUSINESS WIRE)--Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries, with ...

At first glance, the main takeaway from Gartner’s 2025 CMO Spend Survey seems discouraging: Marketing budgets average 7.7% of companies’ total revenue, flat compared to last year and down from 9.5% ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

With consumers tightening their belts and every marketing dollar under the microscope, cost-effective digital strategies aren’t just smart, they’re essential. Digital isn’t merely a channel, it’s the ...