During the recent unpleasantness known as the 2012 presidential campaign, President Obama made reference—during his final debate with Mitt Romney—to the fact that the U.S. military has fewer horses ...

Like a 1974 Ford Pinto with bald tires stuck in the swamp, the U.S. Postal Service (USPS) continues to spin its wheels, throwing mud everywhere while making zero progress of escaping from the quagmire ...

SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics (NYSE: QUAD) (“Quad”) announces a new technology platform for testing direct marketing that lifts response rates, increasing reliability and shortening ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

Cleveland-based Angstrom Graphics has acquired the assets of New Channel Direct in Hinckley, according to a news release. New Channel Direct provides direct mail marketing, along with other services, ...

Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail offers are the most effective. The company stated that the platform, ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Sussex-based Quad/Graphics Inc. is investing $25 million to ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

The platform, called Accelerated Insights, gives marketers virtual access to millions of survey respondents without actually having to mail anything. Testing how potential customers react to various ...

The following excerpt is from Robert W. Bly‘s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...