Marketers across industries have less budget to work with in 2024 compared with 2023, according to a newly released survey of 395 global chief marketing officers by research firm Gartner. Marketers ...

Edward Bernays unleashed a powerful force on the world when he unlocked the secrets of modern marketing. As far back as the 1920s, marketing professionals have been capitalizing on emotions, and these ...

Higher education marketing and admissions leaders are facing a harsh reality, with declining enrollment, reduced budgets and growing expectations. The pressure to do more with less is real. But what ...