Measurement is a critical aspect of marketing—enabling organizations to gauge the effectiveness of their investments and capabilities. As digital technologies have evolved, marketers have developed a ...

Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers. The company said the addition of DRMetrix ...

Comscore announced an expansion of its YouTube audience measurement capabilities internationally, specifically for YouTube's Connected TV (CTV) platform. This new functionality will provide metrics on ...

The committee developed an agenda for basic research to maximize the efficiency, accuracy, and effective use of human capability measurement in the military’s selection and initial occupational ...