Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

Media workflow software provider vCreative has partnered with Frequency, an audio ad management platform, to give radio broadcasters what it calls “next-generation tools to produce, manage, and ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your website(s) as a media network offers a new, welcomed revenue stream in a ...

AMA, formerly known as A Million Ads, focuses on dynamic creative and personalization for digital audio advertising. On Wednesday, the company launched a contextual ad-stack enterprise platform ...