As a strategy, dynamic pricing is largely based on factors including market trends, historical data, how much competitors are ...

Dynamic pricing, a strategy in which prices for things like hotel rooms, airline tickets, computer hardware and basically anything on Amazon change minute by minute, has been around for years. What's ...

A preprint study published by researchers at George Washington University presents evidence of social bias in the algorithms ride-sharing startups like Uber, Lyft, and Via use to price fares. In a ...

Dynamic and personalized pricing are reshaping how companies approach revenue optimization, but these strategies now face the headwinds of growing regulatory scrutiny. As state attorneys general, ...

The only constant in life is change, the Greek philosopher Heraclitus famously said. When it comes to prices for goods and services online, sometimes the changes happen so fast it feels as though the ...

The Federal Trade Commission has urged companies to be transparent about their pricing, but that may not be enough.

A new study out of Columbia Business School claims Uber has been using a secretive algorithm to boost its profits, largely at the expense of both drivers and riders. The research, which analyzed tens ...

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As price-setting by computer algorithm becomes increasingly prevalent, states are stepping in to address transparency and fairness concerns that federal legislation has yet to comprehensively tackle.