Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative ...

While the category is gaining market share with fresh flavors and ideas, competition from other beverages is cutting into ...

There is a new can on store shelves promising a jolt of energy without the usual side of guilt, and it is spreading from gym coolers to office fridges with surprising speed. Marketed as a cleaner, ...