Dale Lovell, content and publishing director, Adyoulike UK says publishers shouldn't fear native advertising and offers his thoughts on the benefits and opportunities it presents to the industry. Many ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Search has been inextricably linked to display, particularly retargeting, for several years but, until now, it has not informed decisions made around advertising’s latest major buzzword – native.

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