Product placement is a hotly contested form of advertising that can be highly effective when used well. Product placement involves either donating or receiving money in exchange for having your ...

As we reflect on the ancient examples of product placement, they serve as a reminder that creativity and strategic thinking have always been at the core of successful marketing campaigns. Product ...

But even if it did make sense for Jess to step in for her sick model friend Cece at a car show, it didn’t make sense to insert her into a two-minute car commercial. Of course, New Girl ‘s attempted ...

When was the last time you saw your favorite brand while binge-watching a series on Netflix? The answer is probably the last time you sat down to watch TV. Product placement has been a staple in ...

From the first product placement in a movie in 1927, to ET, to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles. It happened on a field at the ...

Over the past century or so, product placement has become a mainstay of movies and television. Just look at Nike's partnership with 2021's "Space Jam: A New Legacy." According to a brand tracking ...

Thanks to the quarantine and not having much else to do, my husband and I recently sat down to watch the premier of Amazon’s Making the Cut, a reality competition show hosted by Project Runway alumni ...